Instagram, the photo and video sharing app, has become so popular among businessmen that they prefer using it over any other social networking site for their marketing. Starting from big companies like Coca-Cola, Olay to influencers and small home-based businesses, everyone uses it for showcasing their products through photos and videos. EJ Dalius believes that the reels feature introduced recently boosted the reach of the business, more and more people get to know about all kinds of small businesses out there. You don’t need to have a big company or office to get verified by Instagram. A person working from home with very few resources can also get recognized. Instagram will automatically suggest people about your profile if it’s well maintained and has the perfect hashtags. Read on to know more about how you can use Instagram marketing for small online businesses.
- Getting set up on the site the right way
Link all the social media accounts that your company has to Instagram. It is an important step because when people go to the other accounts you have, they get to know the authenticity of your business. As trust issues still prevail with an online business, people want to make sure that if they buy products from social media sites, they must be safe and promising. You should also add your website link in the bio.
- Using Instagram stories is the new trend- Eric J Dalius
Instagram stories have better reach than the post. Once you make your account public and use the appropriate hashtags that match your type of post, then your stories will reach many people hence will increase your reach. You can customize your stories with all the materials that Instagram provides you with.
- Keeping a check on what is working for you
Checking on what is working for you, whether the posts or stories and in which case you are having maximum reach is important. This matters a lot when you are into Instagram marketing, and this will help you create more posts regarding it.
- Connecting to the followers through comments
When you post a picture, you let people know their views in the comment section. All you need to do is, dive into the comment section and reply to everyone. It will make them feel that you care for their opinion and feelings, and they matter a lot to you. Eric Dalius believes that in this way, they will refer and respect you more.
- Using proper hashtags
Using hashtags is the best way to increase your reach on Instagram. When you post a picture of your product or put up a story, you need to use hashtags related to the topic you are posting on. In this way, following the hashtags, more and more people will reach your page, like the post, and will follow you too.
- Creating more videos and collaborating
People now prefer to watch videos about everything rather than read and so, it is important to post videos about your products, which will attract more people to your page. Collaborating with other brands and businesses related to your field is necessary. This will help you to gain more followers and make your products reach to wide range of people.
- Putting Instagram Ads
Instagram Ads are a great way to monetize your posts. The site provides the option to put up ads by paying a small amount of money. This will help you earn every time people like or comment on your post or watch your stories.
Conclusion:
We have mentioned all the important points you need to keep in mind when you think about Instagram marketing. If you follow all the points the right way, no one can stop you from starting a successful business online.
