Giving gifts to people you love, like, and are best friends with is often hard enough. Even though you care about them, it can be hard to put yourself in their shoes and see what they will really want. For co-workers and other businesses in the workplace, gifting can be all but impossible.
Aside from some brief watercooler chats and walks inside the office, you might not know a lot about the people you work with, which makes giving them gifts a real pain in the neck. However, there are a few tips and tricks to cut the work out of corporate gifting and ensure that all of your co-workers and businesses love their gifts and that you don’t have to stress out when going shopping.
Have A Clear Guideline For Corporate Gifting
Having a policy when it comes to giving gifts in the first place is going to help you keep your gifts within a clear set of rules, without having to worry about your gifts being too big, too small, or too personal. Figure out the types of gifts you can send, your budget per gift, and how you want to include your values with your gift. For example, if you put environmental concerns first in your business, making sure that every aspect of your gift can be reused or recycled can be a great way to focus.
Make sure to have these guidelines, write them down, and ensure that you have them in place every time you send a gift. That way you and your team can focus on giving gifts with speed and with precision, without having to worry about consulting the guidelines you made each and every time. Plus, it helps to speed things up whenever you don’t have to worry about ‘what’ to get the recipient, but instead you will just need to work out the logistics.
Figure Out What The People Want
Whether you are giving a gift to a coworker, a prospective customer, a client, or even to another business, then you need to figure out what that person will want. For most businesses, figure out what their values are and then send a gift that matches their values. Some companies might value sustainability, loyalty, hard work, or other aspects and you can send them gifts that match those values.
If you are sending corporate gifts to your clients, then you could focus on gifts that communicate your brand and your message, while also being things that they can use. For example, things like flash drives, tote bags, and sticky notes will allow for your clients to gain some use out of the gifts while being reminded of your brand and what your brand can do for them.
Automate Your Gifting
Yes, it seems like everything in the world is automated today and the process of gift giving is no exception. You can send annual gifts, or make sure that every new client who completes your onboarding process or joins your email list is given a gift. That process can be automated, and it can really cut the work out of gifting, especially if you are giving out the same gift every single time.
However, you will still want to personalize your gift giving for big companies or for people you really want to care about. It just gives you that extra touch and allows them to truly appreciate the gift you have given them.
Give The Gift With Gratitude In Your Heart
Gift giving shouldn’t feel like work, even if it is for work. In order to ensure that you are giving gifts the easy way without feeling like the gift is an obligation, take a few moments to remind yourself that your business is giving these gifts out for a reason, and that’s to make people happy. Sure that happiness could lead to a client giving you their business, a corporation choosing to work with you, or an important person in the business world taking notice of you, but the main reason to give a gift is to make people feel good.
That can very easily cut all the work out of corporate gift giving, and will make you feel better about giving the gift, even if you don’t get the expected response in return.
Make Sure Your Gifts Don’t Feel Like Work
Whether you are giving the gift for a special occasion, as a ‘just because’ treat, or because you want to rustle up some new business, gift giving should be special and not something that you ‘have’ to do. If you follow the above tips and ensure that you are giving the right kind of gifts for the right reasons, then the next time you give out corporate gifts it will feel amazing and not like extra work.